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To achieve our purpose of keeping the planet cold and the people on it warm, we absolutely need to set goals and measure data. It’s equally vital to sustain relationships with our employees, local neighbours, and global communities.
We’re proud to offer meaningful work and valuable job skills for thousands of people, both in Canada and abroad. We create opportunities for employees, neighbors, and students to learn and serve within our communities. Together, we continue to help build vibrant economies, maintain healthy, respectful workplaces, and bring humans and nature closer together.
Engaging employees
Authenticity is a core value of the Canada Goose brand because it is a core value of our people, collectively known as the “Goose Crew.” As a company, we work to support the whole person by providing each member of the Goose Crew with the freedom and the resources to pursue their goals, create change, and be proud of who they are in every aspect.
Listening through our annual survey
Canada Goose conducts an annual survey to better understand employee engagement, learn about what’s working, and bring any concerns to light. In 2020, we achieved a 96% participation rate globally. Highlights from the survey included strength in diversity, high levels of employee pride, clarity of corporate values, and an understanding of how individual contributions impact our global business objectives.
Building our commitment to Diversity and Inclusion
Goose Crew members have consistently ranked our workplace well in matters of diversity and inclusion, and as you look across the business globally, our employees reflect the diverse fabric of the world.
Each year, all Goose Crew members around the globe participate in our “Respect in the Workplace” training, which is designed to reveal biases and educate our people about the connection between workplace diversity and achieving objectives like efficiency and effectiveness. Passionate individuals have taken the initiative to promote diversity and inclusion in a variety of ways in their departments and projects. The events of 2020 showed us how to build on this foundation.
As the world reacted to ongoing instances of racially motivated injustice and violence, Goose Crew members and the Canada Goose executive team responded with action. We started with donations to the Canada Civil Liberties Association and the American Civil Liberties Union, then updated our Inclusion Statement … and we haven’t finished.
Read about the formation of our Inclusion Advisory Council and the process they’ve begun for creating a company-wide diversity and inclusion strategy.
Our Inclusion Statement
We believe in the power of inclusion and that our best work happens when people bring their authentic selves to work and are welcomed for exactly who they are. We embrace diversity in all its forms and definitions, striving to remove barriers to create an inclusive culture where everyone can live authentically, every day and in every situation.
Supporting employees’ well-being
Prior to the pandemic, we brought on a health and safety specialist to help us continue to meet the needs of our Goose Crew members. This specialist position was critical once COVID-19 hit, but the benefits for our employees will be ongoing.
During 2020, we launched a new Employee Assistance Program to provide enhanced mental health services for employees. Goose Crew members now have 24-hour phone access to a licensed mental health professional. This program will continue to benefit employees over the years to come by providing help through everyday stress, personal challenges, and acute crises.
In March of 2020, we also established the Canada Goose Employee Support Fund for employees who were impacted by store and manufacturing closures, but were not eligible for government assistance.
Learn more about the actions we took to keep employees safe during the pandemic – and how employees rallied around a sense of purpose while producing personal protective equipment.
Cultivating professional growth
Employees have the opportunity to develop professionally through a variety of programs. We offer a Continuing Education program through which salaried employees are eligible for reimbursement of external course fees. Over the past three years, we have devoted more than $150,000 in continuing education funding for employees across our business. We believe this is an investment that benefits our employees, our business, and our communities.
All of our corporate employees, globally, have access to LinkedIn Learning, which offers access to more than 10,000 online learning modules that teach business, creative and technology skills. Our Global Mentorship Program empowers junior employees with practical advice, encouragement, and support while offering more experienced colleagues the chance to share their experience and build their interpersonal skills. Now in our second round, we have matched 100% mentors to mentees.
Promoting a culture of giving and volunteering
Goose Crew members give back to their communities through the CG Gives program. We launched the CG Gives program in 2019 to give employees more opportunities to give to their communities individually and with their departments. Salaried employees have up to three paid days off each year to volunteer for a charity of their choice. When hourly employees volunteer their personal time, we make cash equivalent donations up to $2,000 CAD to their choice of registered charity. We also match employee financial donations to charities around the world, up to $2,500 CAD per employee each fiscal year. For charities that honour the north, we double our match. In mid-2020, we created a virtual volunteering library to put CG Gives at employees’ fingertips. The platform makes it easy to donate and find volunteering opportunities. Plus, we’re using it to motivate sustainable changes. Employees can now compete in company and department-wide sustainability challenges by using the platform.
$130,000
IN 2020, OVER $130,000 WAS DONATED TO CHARITIES THROUGH CG GIVES EMPLOYEE DONATIONS AND MATCHING CONTRIBUTIONS.
Engaging employees
Authenticity is a core value of the Canada Goose brand because it is a core value of our people, collectively known as the “Goose Crew.” As a company, we work to support the whole person by providing each member of the Goose Crew with the freedom and the resources to pursue their goals, create change, and be proud of who they are in every aspect.
Listening through our annual survey
Canada Goose conducts an annual survey to better understand employee engagement, learn about what’s working, and bring any concerns to light. In 2020, we achieved a 96% participation rate globally. Highlights from the survey included strength in diversity, high levels of employee pride, clarity of corporate values, and an understanding of how individual contributions impact our global business objectives.
Building our commitment to Diversity & Inclusion
Goose Crew members have consistently ranked our workplace well in matters of diversity and inclusion, and as you look across the business globally, our employees reflect the diverse fabric of the world.
Each year, all Goose Crew members around the globe participate in our “Respect in the Workplace” training, which is designed to reveal biases and educate our people about the connection between workplace diversity and achieving objectives like efficiency and effectiveness. Passionate individuals have taken the initiative to promote diversity and inclusion in a variety of ways in their departments and projects. The events of 2020 showed us how to build on this foundation.
As the world reacted to ongoing instances of racially motivated injustice and violence, Goose Crew members and the Canada Goose executive team responded with action. We started with donations to the Canada Civil Liberties Association and the American Civil Liberties Union, then updated our Inclusion Statement … and we haven’t finished.
Read about the formation of our Inclusion Advisory Council and the process they’ve begun for creating a company-wide diversity and inclusion strategy.
Our Inclusion Statement
We believe in the power of inclusion and that our best work happens when people bring their authentic selves to work and are welcomed for exactly who they are. We embrace diversity in all its forms and definitions, striving to remove barriers to create an inclusive culture where everyone can live authentically, every day and in every situation.
Our Inclusion Statement
We believe in the power of inclusion and that our best work happens when people bring their authentic selves to work and are welcomed for exactly who they are. We embrace diversity in all its forms and definitions, striving to remove barriers to create an inclusive culture where everyone can live authentically, every day and in every situation.
Supporting employees’ well-being
Prior to the pandemic, we brought on a health and safety specialist to help us continue to meet the needs of our Goose Crew members. This specialist position was critical once COVID-19 hit, but the benefits for our employees will be ongoing.
During 2020, we launched a new Employee Assistance Program to provide enhanced mental health services for employees. Goose Crew members now have 24-hour phone access to a licensed mental health professional. This program will continue to benefit employees over the years to come by providing help through everyday stress, personal challenges, and acute crises.
In March of 2020, we also established the Canada Goose Employee Support Fund for employees who were impacted by store and manufacturing closures, but were not eligible for government assistance.
Learn more about the actions we took to keep employees safe during the pandemic – and how employees rallied around a sense of purpose while producing personal protective equipment.
Cultivating professional growth
Employees have the opportunity to develop professionally through a variety of programs. We offer a Continuing Education program through which salaried employees are eligible for reimbursement of external course fees. Over the past three years, we have devoted more than $150,000 in continuing education funding for employees across our business. We believe this is an investment that benefits our employees, our business, and our communities.
All of our corporate employees, globally, have access to LinkedIn Learning, which offers access to more than 10,000 online learning modules that teach business, creative and technology skills. Our Global Mentorship Program empowers junior employees with practical advice, encouragement, and support while offering more experienced colleagues the chance to share their experience and build their interpersonal skills. Now in our second round, we have matched 100% mentors to mentees.
$130,000
IN 2020, OVER $130,000 WAS DONATED TO CHARITIES THROUGH CG GIVES EMPLOYEE DONATIONS AND MATCHING CONTRIBUTIONS
Cultivating professional growth
Employees have the opportunity to develop professionally through a variety of programs. We offer a Continuing Education program through which salaried employees are eligible for reimbursement of external course fees. Over the past three years, we have devoted more than $150,000 in continuing education funding for employees across our business. We believe this is an investment that benefits our employees, our business, and our communities.
All of our corporate employees, globally, have access to LinkedIn Learning, which offers access to more than 10,000 online learning modules that teach business, creative and technology skills. Our Global Mentorship Program empowers junior employees with practical advice, encouragement, and support while offering more experienced colleagues the chance to share their experience and build their interpersonal skills. Now in our second round, we have matched 100% mentors to mentees.
Promoting a culture of giving and volunteering
Goose Crew members give back to their communities through the CG Gives program. We launched the CG Gives program in 2019 to give employees more opportunities to give to their communities individually and with their departments.
Salaried employees have up to three paid days off each year to volunteer for a charity of their choice. When hourly employees volunteer their personal time, we make cash equivalent donations up to $2,000 CAD to their choice of registered charity.
We also match employee financial donations to charities around the world, up to $2,500 CAD per employee each fiscal year. For charities that honour the north, we double our match.
In mid-2020, we created a virtual volunteering library to put CG Gives at employees’ fingertips. The platform makes it easy to donate and find volunteering opportunities. Plus, we’re using it to motivate sustainable changes. Employees can now compete in company and department-wide sustainability challenges by using the platform.
Engaging our communities
Home is where the heart is – and our home is the North. In addition to CG Gives, we have developed long-term partnerships and programs dedicated to supporting the people and places of the North. Our local actions are an important way we address global issues.
Training the future workforce
Decades ago, Canadian apparel manufacturing largely shifted overseas. We were determined to stay here in Canada. But over time, a gap grew between our dwindling supply of skilled employees and the growing demand for our products.
We created Sewing Training Schools to close the gap and equip unemployed, underemployed, and immigrant community members with in-demand skills. Each six-week program prepares participants not only for production line positions, but also sets them up to move into other positions as assistant supervisors, supervisors, engineers, and managers. Trainees learn progressively more challenging sewing techniques and have the option to earn second language program certification in English or French to increase their opportunities.
4.9K
PEOPLE HAVE COMPLETED SEWING TRAINING SCHOOL BETWEEN 2015 AND 2020.
4.9K
PEOPLE HAVE COMPLETED SEWING TRAINING SCHOOL BETWEEN 2015 AND 2020.
4.9K
PEOPLE HAVE COMPLETED SEWING TRAINING SCHOOL BETWEEN 2015 AND 2020.
Celebrating Northern
artisans
The Inuit are the original parka makers.
Through Project Atigi – the Inuktitut word for parka – Canada Goose honours the ongoing legacy of craftsmanship that enables the Inuit to live in the harsh environment of the North.
In 2019, we began commissioning seamstresses across the four Inuit regions to make a one-of-a-kind parka collection. Each designer was supplied with an identical kit of fixings, trims and materials, including several different colours of our Arctic Tech® fabric. They each employed traditional skills, our materials and their own unique style to create bespoke parkas.
In 2020, we commissioned 18 artists from 11 Inuit communities for Project Atigi. We began leveraging our global platform to provide with a worldwide market for their exquisite designs and a vehicle for educating new audiences about their culture.
Sales proceeds from the Project Atigi collection go to Inuit communities through the Inuit Tapiriit Kanatami (ITK), the national representational organization that works with the four regions of Inuit Nunangat. ITK uses research, advocacy, public outreach, and education to promote Inuit health, well-being, and prosperity.
$100K
Thousand in sales proceeds were donated to Inuit Tapiriit Kanatami.
2.5B
Billion media impressions put Inuit artists’ designs in front of viewers around the world.
1M+
Metres of fabric donated to 8 communities
since 2009.
1M+
Metres of fabric donated to 8 communities
since 2009.
