Credit: VOGUE

Kate Upton, photographed in Churchill, Manitoba, wears the PBI Photojournalist Jacket

It’s important to be kind to the world around us.

Since she began modelling at 17, Kate Upton has starred on the covers of publications like Vogue, Vanity Fair, Esquire and ELLE. There’s also, of course, that 2013 Sports Illustrated cover, where she’s pictured posing in Antarctica—wearing a Canada Goose Chilliwack Bomber.

Kate’s affinity with Canada Goose, however, goes deeper than just a viral magazine shoot. As she enters a new season of her life—she’s newly married and recently had a daughter—Kate is shifting her focus, using the platform she’s earned as a model to advocate for causes she’s passionate about. One of those is the work of Polar Bears International. She’s recently been named as an ambassador and spokesperson for this organization dedicated to preserving wild polar bears and their habitat. Canada Goose is a proud supporter of PBI, which is why we’re delighted to be partnering with Kate as we work together to raise awareness around the fight for the survival of polar bears and the landscape they call home.

Kate Upton
Kate Upton
Kate Upton, wearing the PBI Photojournalist Jacket, on the ground with PBI in Churchill, Manitoba.

Credit: VOGUE

Kate Upton, wearing the PBI Photojournalist Jacket, on the ground with PBI in Churchill, Manitoba.